B2B InfoWorldDecember, 2010
Exhibitions and Their Importance in your Marketing Strategy
Using of trade shows and exhibitions as part of your marketing strategy, in order to promote your products, services or raise the profile of your business is a well proven approach. These effective shows are rewarding and provide an incredibly direct method of consumer marketing and contact throughout various market segments and aspects of the [...]
Using Social Media In Small Business
The power of social media for a small business cannot be under estimated or ignored any longer. I appreciate many small business owners say, I don’t understand it, I don’t need it, it’s a waste of time, however the facts of the billions of people connecting through social media outweighs those thoughts and in today’s [...]
How To Choose The Right B2B Telemarketing Company
Many B2B firms strive to do enough cold calling and prospecting to get all the leads they need. The solution? Hire the services of a B2B telemarketing company. Prospecting and cold calling are two of the most grueling tasks in the sales process. Even your most seasoned sales representatives who are really good prospectors, cold [...]
Have You Ever Pondered The Unpleasant Part Of Starting A New Company?
Before you start a business, you might want to read this. I cannot say there aren’t good reasons to be your own boss. I would claim that people don’t always talk about the downsides. I have been running various brands for over 8 years now, and have seen many of the ups and downs of [...]
What To Listen For In A Behavioral Job Interview
So much of being a good behavioral job interviewer involves listening with precision. Listening is a vastly underrated skill. Most people just don’t seem to think of it as a focused activity. Listening with precision means actively focusing on the responses you hear in the interview. It’s separating truth from statement and innuendo. Without precision [...]